Gidi Meir Morris

Work Experience

1. Revalue

   1. 2024
   2. 2025

   Head of Engineering

   Took the Revalue platform 0→1, enabling us to scale our process of assessing the carbon-impact of projects from months to minutes—unlocking a critical pipeline of commercial opportunities. Founded and led the product engineering team, establishing our technical strategy, architectural foundations, and high-performance culture. Drove translation of complex carbon project assessment challenges into scalable technical products through deep collaboration with data science, machine learning and climate science teams. Brought a unique perspective to the Senior Leadership team, helping Revalue scale its distributed teams, and influencing company-wide culture and strategic decisions.

   Impact: Platform now produces feasibility-level insights at the drop of a shapefile; enabling significantly faster assessment cycles and Revalue's competitive advantage.

2. NatureBound

   1. 2022
   2. 2023

   Co-Founder & CTO

   Co-founded a climate tech venture, defining our product vision and go-to-market strategy for addressing the scale of emissions and biodiversity-loss in agriculture. Raised £160k across equity and grants through investor pitches and grant applications. Led customer discovery across multiple sectors and shipped a proof-of-concept Biodiversity Observability platform leveraging Vision AI and remote sensing imagery to detect biodiversity features at scale. Secured multiple strategic partnerships with biodiversity monitoring companies, data providers, and domain experts.

   Key Learning: 0→1 company building, climate tech market dynamics, fundraising, and translating scientific domain expertise into commercial products.

3. Elastic

   1. 2020
   2. 2022

   Senior Engineering Manager (Alerting & ResponseOps Team Lead)

   Took leadership of Elastic's alerting initiative at a critical inflection point - evolving it from a beta feature into an enterprise-grade product that now powers our Security and Observability offerings. Scaled our distributed product engineering team from 3 to 20 across multiple teams and time zones, building out the recruiting process, onboarding process, and leadership structure of the team. Spearheaded a cross-departmental collaboration process that aligned three major product areas (Platform, Security, Observability) around shared priorities, tradeoffs and technical constraints—breaking down silos that had historically slowed delivery. Formulated and delivered company-wide Catalytic Skills training sessions, fostering the communication and growth mindset skills essential for effective collaboration.

   Impact: Laid the groundwork for alerting to become a core revenue-generating differentiator across Elastic's entire product line.

4. Elastic

   1. 2019
   2. 2020

   Principal Software Engineer

   Optimised the distributed task management system that powers the Elastic Alerting framework, achieving 100x scalability improvement per node. This increase in concurrent rule execution enabled Elastic to take its Security and Observability alerting products from Beta to General Availability.

5. Unruly

   1. 2016
   2. 2019

   Senior Software Developer (Supply-Side Team Lead)

   Engineering Manager of a 10+ person product engineering team charged with building Unruly's Programmatic Demand business. Through iterative product discovery and delivery, we scaled our Ad Exchange from proof-of-concept to a production distributed system handling tens of thousands of requests per second globally. Represented Unruly on the IAB openRTB Working Group, influencing industry standards by increasing transparency and privacy measures. Championed XP practices (Pair/Ensemble Programming, Collective Ownership, etc.) fostering collaboration, self-organization, catalytic skills and continuous improvement throughout the department. Beyond team leadership, served as Unruly's first "Nomad"—roaming technical leadership across all engineering teams—and steward of the Product Development Diversity & Inclusivity initiative.

6. Loveholidays

   1. 2014
   2. 2015

   Lead Front-End Architect

   Engineering Manager of a 7-person team, I led the complete modernisation of the Loveholidays website in a period of rapid growth. Tackled significant technical debt and low team morale through an incremental rearchitecture, enabling continuous feature delivery while systematically rebuilding our technical foundations and revitalising the developer experience.

7. Earlier Experience

   Back when I was young and naive

   1. Freelance

      1. 2013

      R&D Consultant

      Delivered front-end architecture and engineering coaching for Klarna, Conduit, and other growth companies.

   2. Pluralis

      1. 2011
      2. 2012

      Senior Front End Developer

      First engineering hire at a pre-seed startup. Built the entire front-end architecture for an A/B testing product including a multivariate testing system, developer SDK, and user-facing management platform.

   3. Metacafe

      1. 2011
      2. 2010

      Web Engineer

      Optimised the web application and semantic data layer of one of the highest-traffic websites in the world (Alexa top-10, at the time) which was facing performance bottlenecks at scale. Architected a multi-layer caching strategy using Memcached and Varnish that dramatically improved page load times, and built an asynchronous processing pipeline with Gearman to handle video content analysis and transcoding - enabling the platform to scale efficiently under massive traffic loads.

   4. Military Service

      1. 2003
      2. 2009

      Software Engineer, Product Manager & Team Lead

      Led multiple engineering teams, delivering everything from Command & Control systems to information management systems.